Top five strategies to maximize the value of AI in CX

Unlocking AI transformation at scale. World-leading brands are already using these strategies to achieve faster outcomes, deeper loyalty, and smarter growth.

AI is no longer just a tool in customer service. It’s a platform.

Organizations who treat it otherwise will fall behind. To compete in this new era and maximize the value of AI in CX, you need a foundation built for customer service, where every interaction is faster, smarter, and more human.

Purpose-built CX AI at the core of a CX platform converts insight to action in real time, powering outcomes across your entire organization. Now is the time to make bold decisions and take bold action.

“Today, AI is bolted on. But to deliver real impact, it must be integrated into core processes, becoming a catalyst for business transformation rather than a sidecar tool.” McKinsey, Seizing the agentic AI advantage
80%

Gartner predicts that by 2029, “agentic AI will autonomously resolve 80% of common customer service issues without human intervention, leading to a 30% reduction in operational costs.”

Gartner, CIO’s Guide to Strategic Technology Trends
1

Combine foundational models with specialized CX models using AI orchestration

2

Store and recall context to personalize every customer interaction with Experience Memory

3

Optimize results across a complete suite with connected intelligence

4

Bring your own data, models, and apps on an open and flexible foundation

5

Track ROI in real time with built-in AI observability

The strategies in depth

Synthesize these top five strategies to create the ultimate purpose-built AI platform that powers every experience, every action and every outcome with contextual precision and accuracy on a foundation for real, scalable transformation.

1

Combine foundational models with specialized CX models using AI orchestration

Imagine using the same general purpose AI model for every task across your entire company. Doesn't sound very smart or efficient, does it? So why would you do that for customer service? Instead, select an AI platform with AI orchestration that dynamically combines foundational models with specialized CX models, applying the right intelligence for each use case in real time.

Why it matters now

AI orchestration drives smarter decisions and scales them across every task, based on the moment, the context, and the goal — all actuated from the core of the platform. General-purpose and domain-specific AI working together, delivering the best outcomes for your consumers, while increasing productivity and driving real cost savings.

$400+B AI-powered productivity gains have the potential to drive 38% savings in customer service function costs, valued at $400+B annually
“The elements of AI that are embedded in [NiCE CXone] solutions meant we were able to advance on our AI roadmap further than we had anticipated.” John Wells, Contact Center Director, Carnival UK
“AI is fueling not just automation, but acceleration. We now have a foundation that supports innovation across the entire customer journey.” Brock Christensen, VP of Operations, Bamboo Insurance
2

Store and recall context to personalize every customer interaction with Experience Memory

When you remember, you deliver faster service and increase customer happiness. Experience Memory recalls customer history, intent, and preferences so you don't have to ask, and your customers never have to repeat themselves.

49% of consumers say faster service is the main way AI can make them happier, while 55% of time is saved when using AI for customer service
Why should you care?

Experience Memory powers faster, proactive, and memorable experiences at scale, creating the "wow" effect. It turns one-time customer transactions into long-term relationships.

“With NiCE, we've transformed our customer support at scale, by leading with self-service, optimizing operations, and redefining viewer experiences.” Arun Chandra, SVP Customer Experiences, Disney Streaming
3

Optimize results across a complete suite with connected intelligence

Connected intelligence is the fuel that fires agentic AI systems across a unified AI platform, synchronizing every customer moment and operational workflow for maximum efficiency and effectiveness.

68% of IT professionals reported data silos as a top concern
49% of organizations cite slow service due to fragmented data, pointing to lack of unified customer insights
What's at stake?

Success with AI doesn't come from a single feature — it comes from intelligence that flows through a unified AI platform.

“AI is not a replacement for human interaction — it's the tool that helps us be more efficient and find answers faster.” Brock Christensen, VP of Operations, Bamboo Insurance
4

Bring your own data, models, and apps on an open and flexible foundation

An open and flexible customer service AI platform is a must-have to meet your unique needs now and in the future.

What's in it for you?

A flexible platform with pre-built connectors lets you quickly plug into your existing systems and expand as you grow.

Extend the platform your way, any way

The right intelligence needs to be at your agent or bot's fingertips exactly when it's needed.

“It's really been fun watching the system be able to do just about everything we have asked it to do.” Amy Handlan, Call Center Engineer, General Motors
Open and flexible by design

Bring your own AI models, plug in third-party applications, connect external data, and migrate on your own terms.

5

Track ROI in real time with built-in AI observability

It's time to close the gap between AI use and AI observability to drive iterative improvements and sustained value creation.

63% of data leaders have GenAI in pilot or production, yet just 23% and 20% use AI observability
Why it matters now

AI observability brings visibility, control, and accountability to AI-powered customer service.

Proactive AI observability

Dashboards show adoption, performance, and value, all in real time.

With CXone’s connected intelligence:

“With NiCE’s data integration, automation and real-time guidance, we knew we'd hit a gold mine.” — James Mills, IT Supervisor

17% Reduced general average handle time (AHT) by 17%
87% Reduced AHT for specialized calls up to 87%
$250K+ Achieved over $250,000 in annual savings

Will you leverage AI to outpace your competitors, or will your competitors outpace you?

Those who use AI for CX extensively are 41% more likely to report that AI brings significant value to their company. In fact, they are 43% more likely to improve customer satisfaction and 62% more likely to improve sales.

Maximize the value of AI in CX with an AI platform with:

  • AI orchestration
  • Experience Memory
  • Connected intelligence
  • Open and flexible by design
  • AI observability
Speak to an expert

“Real transformation happens when we empower teams, elevate technology and rethink experiences. NiCE has helped us reimagine CX, meeting today’s demand for digital self-service while advancing our AI and automation.”

Brendan Mulryan VP Customer Care

“The pace of AI-powered transformation is such that traditional operations simply can’t keep up, and brands are having to fundamentally rethink and reimagine how they deliver customer service for the exponential consumer. With this comes a potentially transformational opportunity for brands who embrace CX platforms that embed purpose-built AI to elevate customer experiences while achieving significant productivity gains and savings.”

Jeff Comstock, President, CX Product & Technology NiCE

Frequently Asked Questions

Sources: 1. Deloitte "Now decides next: Generating a new future"  2. McKinsey "The power of one: How standout firms grow national productivity"  3. McKinsey "The economic potential of generative AI: The next productivity frontier"  4. McKinsey "Seizing the agentic AI advantage"  5. NiCE Global Happiness Index 2025  6. NiCE "AI that forgets isn't worth paying for: 5 reasons memory is key to AI-powered experiences"  7. Gartner "CIO's Guide to Using the Gartner Top 10 Strategic Technology Trends Report"  8. Dataversity "Data Strategy Trends in 2025: From Silos to Unified Enterprise Value"  9. Omdia "The State of Digital CX 2025: Survey Analysis"  10. BARC "Observability for AI Innovation"  11. Opus Research "2025 Conversational AI Intelliview"  12. McKinsey "The state of AI"  13. Metrigy "AI for Business Success 2025-26". © NiCE 2025. All rights reserved.