NiCE Global Happiness Index 2025

Turn AI-powered experiences into lasting customer happiness, trust and bottom-line impact

We surveyed 12,000 consumers and 270 C-suite leaders globally, and uncovered a powerful truth: AI, when used right, can boost consumer happiness - and the bottom line.

Quick takeaways

CX happiness is rising:

41%

of consumers now smile at service interactions – up from 2024. This is despite a downturn in general wellbeing globally

AI is the reason:

72%

of consumers experienced AI and automation benefits

Consumer concerns linger:

37%

are still stuck repeating themselves with chatbots — a clear sign it’s time for purpose-built AI that actually works


The C-suite disconnect:

See how bridging the C-suite’s AI concerns can unlock the true potential to deliver what consumers already expect and deserve.

Additional resources

Unlock happiness in your customer service

Discover what’s working, what’s not, and the biggest opportunities to create service that’s seamless, human, and happiness-inducing.