NiCE Global Happiness Index 2025

Turn AI-powered experiences into lasting customer happiness, trust and bottom-line impact

We surveyed 12,000 consumers and 270 C-suite leaders globally, and uncovered a powerful truth: AI, when used right, can boost consumer happiness - and the bottom line.

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Quick takeaways

CX happiness is rising:

41%

of consumers now smile at service interactions – up from 2024. This is despite a downturn in general wellbeing globally

AI is the reason:

72%

of consumers experienced AI and automation benefits

Consumer concerns linger:

37%

are still stuck repeating themselves with chatbots — a clear sign it’s time for purpose-built AI that actually works

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The C-suite disconnect:

See how bridging the C-suite’s AI concerns can unlock the true potential to deliver what consumers already expect and deserve.

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Additional resources

Unlock happiness in your customer service

Discover what’s working, what’s not, and the biggest opportunities to create service that’s seamless, human, and happiness-inducing.

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See how bridging the C-suite’s AI concerns can unlock the true potential to deliver what consumers already expect and deserve.