Pressure is on to boost CX performance, and leaders are turning to AI to get there.
In fact, 39% plan to increase CX investments above inflation in the next year. More budget for the right tools fuels more efficient operations, faster resolutions, and experiences that keep customers coming back.
Forrester’s “Budget Planning Guide 2026: Customer Experience,” shows you where to focus for maximum impact. Compare your budget strategy with peers and discover where AI, data, and CX investments deliver the highest return.
Get insights into key trends, including how to:
Invest in AI-powered data foundations
Benchmark CX budgets against peers worldwide
Spot waste and streamline tech stacks
Identify which tech to fast-track AI-driven growth
