What is the recommended dress code?

Conference sessions: Business casual Opening Dinner & Team Activity: Casual, with comfortable footwear Awards Dinner: Smart casual, with comfortable footwear Light layers are recommended for evening events.

NiCE EMEA Business Partner Summit

Q: Where is the event taking place?

The event will be held in Marrakech, Morocco , a vibrant city well connected to major European hubs.

Q: What currency is used in Morocco?

The official currency is the Moroccan Dirham (MAD) . Credit cards are widely accepted in hotels and restaurants, but it is recommended to carry small amounts of cash for taxis and local purchases.

Q: What type of power sockets and voltage are used?

Morocco uses Type C and Type E power sockets. The standard voltage is 220V / 50Hz. International travellers are advised to bring a universal power adapter.

Q: When does the event start and end?

The Summit will begin on Tuesday, 24 March 2026 , and conclude on Thursday, 26 March 2026 . Delegates are recommended to arrive by midday on Tuesday, 24 March, and depart from Friday, 27 March onwards .

Q: Where will I be staying during the event?

The official event hotel is: Sofitel Marrakech Palais Imperial & Spa Rue Haroun Errachid Hivernage District Marrakech, Morocco

Join us for the start of something very NiCE

At NiCE EMEA Business Partner Summit, every moment is designed to spark ideas and deliver real results. Over three days in Marrakech, you will learn how AI is redefining customer experience: from bold new strategies to practical insights you can use right away.

This is where strategy meets experience, ideas turn into action, and we truly begin to create a NiCE world — together.

Immerse yourself

This year’s Summit features a thoughtfully curated agenda, bringing together insights, expert perspectives, and practical discussions focused on what it takes to lead customer experience in the AI era.

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Lead CX in the AI Era

Gain first-hand exposure to NiCE’s technology through interactive sessions and workshops, and explore how AI is shaping the future of CX, from smarter automation to more seamless, frictionless customer journeys.

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Explore and connect

Connect with fellow partners, and NiCE experts to exchange best practices, share real-world experiences, and take a closer look at the latest innovations across generative AI, cloud, digital solutions, and beyond.

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EMEA Business Partner Summit and Partner Advisory Council 2026

Sofitel Palais Imperial Marrakech

The Summit will be hosted at
Sofitel Palais Imperial Marrakech.

Booking Your Stay

You are kindly invited to book your accommodation for the duration of the event directly through the hotel’s official website using the link below:
https://sofitel.accor.com/en/hotels/3569.html

Please note that room rates are based on live, dynamic pricing and are subject to availability at the time of booking. As rates may fluctuate and rooms are limited, we strongly recommend securing your reservation as early as possible to ensure availability and the best possible rate.

Should you have any questions during the booking process, the Sofitel reservations team will be happy to assist you directly at H3569-TH1@SOFITEL.COM

The nearest airport to the event hotel is Marrakech Menara Airport (RAK), approximately 6 km (around 10–15 min drive).

Best way to reach the hotel from the airport is by taxi. They are available right outside the Arrivals terminal.

Frequently Asked Questions

The event will be held in Marrakech, Morocco, a vibrant city well connected to major European hubs.

Marrakech is served by Marrakech Menara Airport (RAK), with direct flights from many major European cities.

The Sofitel Marrakech Palais Imperial & Spa is approximately 6 km from the airport, with a typical transfer time of 10–15 minutes by car, depending on traffic.

Morocco operates on Western European Time (WET), GMT +0.

Please note that daylight saving time may apply depending on the period.

The official currency is the Moroccan Dirham (MAD).

Credit cards are widely accepted in hotels and restaurants, but it is recommended to carry small amounts of cash for taxis and local purchases.

Morocco uses Type C and Type E power sockets.

The standard voltage is 220V / 50Hz.

International travellers are advised to bring a universal power adapter.

The Summit will begin on Tuesday, 24 March 2026, and conclude on Thursday, 26 March 2026.

Delegates are recommended to arrive by midday on Tuesday, 24 March, and depart from Friday, 27 March onwards.

Full programme details, including session timings and social activities, will be available on the event website closer to the event date.

The official event hotel is:

Sofitel Marrakech Palais Imperial & Spa
Rue Haroun Errachid
Hivernage District
Marrakech, Morocco

Citizens of many countries can enter Morocco visa-free for short stays (typically up to 90 days).

Visa requirements vary by nationality, so delegates should check with their local Moroccan consulate or embassy before travelling.

If you require a letter of invitation for visa purposes, please contact bianca.bulat@nice.com.

Delegates are responsible for covering their own accommodation costs.

NiCE will cover event-related food and beverages.

Any room incidentals must be paid by the delegate and may be charged to the card used during hotel booking.

Conference sessions: Business casual
Opening Dinner & Team Activity: Casual, with comfortable footwear
Awards Dinner: Smart casual, with comfortable footwear

Light layers are recommended for evening events.

March in Marrakech is typically warm and pleasant, with daytime temperatures ranging between 15–25°C.

Evenings can be cooler, so a light jacket or shawl is advised.

Yes. The hotel provides high-speed Wi-Fi in guest rooms and conference areas, free of charge for NiCE delegates throughout the event.

Yes, all dietary requirements can be accommodated with advance notice.

Please ensure you specify any special requirements in the registration form.

Pre- and post-event stay extensions are subject to hotel availability.

Any additional costs will be the responsibility of the delegate.

Please contact the hotel directly to request an extension.

If you have any further questions or need additional information, please contact bianca.bulat@nice.com.

Create a NiCE World
building what’s next with our partners

24-26 March 2026 | Marrakech, Morocco