Joe Friscia

President, NICE Actimize

​Joe Friscia serves as the President of NICE Actimize since 2014. He is responsible for leading the division's vision, strategy and execution.

Mr. Friscia has over 20 years of experience in positioning, growing and scaling high-tech firms.

Prior to joining NICE Actimize, Mr. Friscia served as President of BAE Systems' (LON:BA) Applied Intelligence Americas business, where he was responsible for integrating and expanding several acquired security companies as well as launching its emerging cyber business.  He joined BAE when BAE Systems acquired Norkom Technologies, where he had served as General Manager and Executive Vice President of the Americas.  Prior to Norkom, Mr. Friscia was part of the executive team of Pegasystems Inc. (NASDAQ:PEGA), the leading Business Process Management software company, from its first year through taking it public in 1996​.

Mr. Friscia holds an MBA degree from Adelphi University and a B.A. from Long Island University.
“I am passionate about people and enabling them to become the best they can be. To me, inspiring people from within is the easiest way to transform ideas into reality.”