Darren Rushworth

President, NICE APAC
Darren Rushworth

​​Darren Rushworth serves as the President of NICE Asia Pacific since 2017. He is responsible for complete field operations with focus on the region's sales, marketing and customer services.

​Mr. Rushworth’s career spans over 30 years in the IT industry of which the past 21 years have been in the Asia Pacific Region. He brings significant experience in enterprise sales, country management, and business operations.

​Prior to joining NICE, Mr. Rushworth held the role of Managing Director of Singapore for SAP Asia Pacific where he increased SAP’s market share by delivering double digit growth in ERP and Cloud sales. He also was instrumental in improving customer and employee satisfaction and elevating SAP to become one of the Top 5 Great Places to Work. Prior to that, Mr. Rushworth led SAP’s Philippine and Emerging Market operations where he was responsible for a team of more than 1,000 employees across 10 countries and drove a Cloud first go to market approach, resulting in SAP Philippines being the leading cloud market for SAP South East Asia. 

​Before joining SAP, Mr. Rushworth held multiple leadership roles at Oracle including VP Applications Sales APAC, VP Channels and VP Oracle Direct APAC. He also developed several businesses within Oracle, including establishing the first Oracle Value Added Distributor in APAC, setting up the Dell Business Unit for mid-market sales, and spearheading Oracle’s Linux strategy taskforce, resulting in the creation of a Linux line​ of business.

"As the world moves to a digital economy, a company’s need to differentiate itself by providing the right level of personalized service, at the right time, becomes critical for survival. Customer success is a personal value of mine and I am committed to helping you deliver that differentiated experience to your customers."