In this week’s CMO Perspectives Vala Afshar for Huffingtonpost looks at Brian Solis’s 2016 State of Digital Transformation; Steve Olenski for Forbes tells us what a CMO can learn from millennial entrepreneurs; Kimberly A. Whitler succinctly explains the different skill sets of a customer-centric marketer; Clickz shares with us some important customer services updates to Twitter; Jeff Rajeck for eConsultancy.com lists 5 things marketers can do to improve CX; And finally, our tweet of the week is from @GuyAGold who rightly says that the modern CMO is always thinking about #social #marketing #apps. ABSOLUTELY!
Here is another brilliant piece from CMO Perspectives regular, Vala Afshar talking about digital transformation, defined by Brian Solis as, "The realignment of or investment in new technology, business models, and processes to drive value for customers and employees and more effectively compete in an ever-changing digital economy." He looks at Solis's ‘The 2016 State of Digital Transformation‘ research, designed to learn about how companies are changing and the challenges and opportunities they face while doing so, per Solis. The research is based on input from 500 digital transformation strategists and executives who are digital transformation change agents. This is a not-to-miss summary of the report, backed up with amazing infographics.
Steve Olenski, the author of this piece, admits that he doesn't normally write about entrepreneurs, but feels he needs to say something when, "I see things that some entrepreneurs are doing in some not-what-you-consider-traditional-industries that CMOs and marketing leaders from more traditional brands can learn from." More importantly the video featured in this piece titled, 'Forbes 30 Under 30 the DNA of a 30 Under 30' brilliantly explains the millennial phenomenon. Olenski explains that job data shows that about 40% of millennials find themselves unemployed or underemployed after college. However, there may be a disparity among the group, as some millennials have established themselves as some of the most brilliant entrepreneurs in modern history. Headlines about members of Generation X becoming billionaires off of new websites or mobile apps are not unheard of, but these listed seven established industries have also been revolutionized by these noteworthy entrepreneurs under the age of 35.
Not known for short and to the point articles, this piece by Kimberly A. Whitler, is surprising and spot on. With more and more emphasis being placed on the importance of customer-centric marketing, Whitler explains succinctly what exactly the difference in skill set between traditional marketers and customer-centric ones.
Short but important, that is how we would describe this piece by Al Roberts for Clickz. He lists the new features on Twitter which have been released in order to improve Twitter as a serious player in the social customer service space. Among the new features is the ability to add "provides support" highlight to a twitter profile which will also include a message button to make it easier for users to seek support through a direct message.
Jeff Rajeck writes about a recent roundtable event held by eConsultancy and sponsored by IBM Marketing cloud in which dozens of client-side marketers came to discuss the trends, best practices, and issues they are facing when trying to improve customer experience (CX). Participants brought their own experiences, questions, and challenges to the table for open discussion. This piece is a summation of a few of things marketers do when trying to improve customer experience, and why they do them.
Our Tweet of the Week this week is from Guy Goldwater @GuyAGold who rightly says that the modern CMO is always thinking about #social #marketing #apps. ABSOLUTELY!
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