In this last issue of CMO Perspectives of 2017, we bring you
industry roundup of the best predictive business trends moving into 2018. Looking at how to implement new technology at your company and what will make you more successful in the new year. With these great articles, you can be sure that your business will reach great new heights in 2018. Enjoy!
2018 Marketing Predictions From The C-Suite [forbes.com]
By Kimberly Whitler
In this intuitive roundup, CMO Perspectives favorite Kimberly Whitler, gathered predictions on everything from “cybersecurity to AI, to social media, to impact in the boardroom” and compiled an exclusive list on what the new year will bring. By interviewing top C-level executives and a variety of authors, recruiters and experts, Kimberly shares with us great insights while conclusively driving home the message that 2018 is going to be the year marketers really maximize potential.
The Top 10 Business Trends That Will Drive Success In 2018 [forbes.com]
By Ian Altman
Every year, author Ian Altman gives us a list of his predicted business trends. In this year’s, he promises that following these business trends will “drive success for you and your company in 2018.” In the writeup, Altman states: “Some of this years’ trends are in the fledgling phase, while others have already taken root. These trends come from my own observations or conversations with colleagues and subject matter experts, as well as working closely with businesses of all shapes and sizes.” We’re looking forward to seeing just how right he is.
In 2018, The Entire C-Suite Must Be Data-Savvy [CMO.com]
By Rishi Dave
Instead of saving the data-heavy parts of running a business to the information and data officers, Rishi Dave believes that all C-level executives must be intimately involved with the company's data in order to grow. Knowing this is no easy task, Rishi gives a step by step strategy to make this change a reality. His top 5 steps to success are:
- Establish data governance policies
- Identify an owner
- Define the data
- Map it out
- Start small and scale
Find all the details in the full article.
The CMO's Guide to AI's Marketing Impact for 2018 [martechtoday.com]By Andy Betts
In a strong argument for implementing AI marketing in the new year, Andy Betts states that: "many CMOs are not for it… not yet, anyway. Recent studies by both the
McKinsey Global Institute
(PDF) and MIT/Boston Consulting Group reported that only about 20 percent of companies have implemented AI technology in a meaningful way." Recognizing what a challenge this may present, he walks through some of the practical steps every company can take to get ready for implementing AI marketing in the near future.
5 Marketing Technology Trends CMOs Need to Master for 2018 [martechtoday.com]
By Jim Yu
Jim Yu is right about this - never before have there been quite so many ways to market for your company. If you're looking for the top 5 trends to jump aboard before the new year, this article has you covered. He states that these martech trends are the ones to follow in 2018:
- Capitalize on the convergence of martech and ad tech
- Put the AI revolution to work for you
- Take advantage of the wide open spaces in voice search
- Create SMART, purposeful content to win eyes and conversions
- Get granular with a hyperlocal mobile search strategy
He wraps it up with this important statement: "As we redefine our marketing spend across technologies and human capital, we'll find that perhaps fewer people are needed but those in control of these powerful martech tools will be uber-specialists across disciplines. In that way, even as the prevalence of martech grows, the humans who drive it will become more — not less — important."
Top 10 Trends For Digital Transformation In 2018 [forbes.com]
By Daniel Newman
Is digital transformation and the effects it's having on companies on your radar for the new year? In this full-length list from analyst Daniel Newman, your company can be on the fast track to understanding the impact of digital transformation and how to make it work for your business this year. Newman concludes, "Indeed, if there is one thing that's clear in digital transformation, it's that all the technologies above are working together to push one another forward, creating a swell of change that simply cannot be resisted. The strength of the whole is already too strong to fight against. The companies that succeed — and survive — 2018 will be the ones that learn to go with the flow." Are you ready?