Most work environments consist of four generations of people working together: Baby Boomers, Gen X’ers, Gen Y’ers, and Millennials. Each of these generations come from different schools of thought as to what they value in the workplace. Companies are often placed in a tricky position in which they need to find a way to keep everyone on the same page to communicate and collaborate effectively.
The newest generation of workers, Millennials, should feel immediately comfortable with game mechanics like points, badges, and leaderboards, because they were raised on video games. Many wonder though: is gamification relevant for non-Millennials? Absolutely.
Baby Boomers may be the last to hop on board the gamification train, but they are often the group to adopt it most deeply. That’s because Boomers value opportunities to mentor their younger colleagues. And gamification platforms create those opportunities in spades. Since Boomers have often acquired more skills and expertise, that can propel them up leaderboards and give them visibility--and then the right technology makes it easy for their less experienced peers to find them, ask questions and share ideas.
Gen X and Y’ers generally engage with gamification programs at a rate quicker than that of Baby Boomers. This can be tied back to their focus on professional development. They are looking to fast track career growth, and complete gamification programs often include clear career pathing connected to achievements and recognition. Want to move into that managerial role? Show us you have the skills and appetite by completing these challenges and acquiring critical knowledge.
As non-Millennials familiarize themselves with gamification, they realize that it is not a game. In fact, gamification is about motivating better performance on the job, and driving ROI. Gamification has become the secret weapon for successful businesses because it promotes employee motivation by combining recognition with real growth and opportunity.
It’s clear then that a prerequisite for the success of a gamification program is ensuring it appeals to different groups within a diverse workforce. The ROI of gamification will kick in soon after each employee is engaged with it - which is exactly what non-Millennials strive for: long-term rewards.
There are many other ways that gamification engages and motivates employees, including non-Millennials. For more information, and to learn how to kick off a gamification program, download our free playbook.