Senior Director Product Marketing - Actimize division

Marketing / Product Marketing | Hoboken, NJ, United States | AMERICAS

NICE Actimize is currently seeking an experienced Senior Director of Product Marketing for our Platform, Technology & Cross-LOB Products to join our dynamic and growing Product Marketing team.


NICE Actimize is the market leader in financial crime, risk, and compliance. This individual will be a self-starter that can lead cross-functional messaging exercises, provide content for go-to-market campaigns, and craft creative and innovative stories with which we can tell better stories about our capabilities, our technology, and the overlap among our various groups.



Essential Duties & Responsibilities

  • Lead and mentor a team of product marketing managers who are deeply integrated with LOB-specific product teams
  • Develop company-level messaging to establish our leadership among our target markets, influencers, investors and media
  • Develop product-level positioning and marketing messaging to be used by sales and marketing
  • Be a member of the Marketing and Product Leadership teams and influence GTM strategy
  • Drive our thought leadership, working cross-functionally to maximize our share of voice and support demand generation goals
  • Develop appropriate sales and partner training, launch and messaging materials to deliver the right message, maximize conversion and value
  • Support PR and awareness activities with content, materials and speaking as needed
  • Determine what are the most appropriate core markets to pursue now, mid-term and in the future
  • Influence product roadmap and business strategy with understanding of market and customer; advocate for the right investments
  • Position NICE Actimize Radius strongly among the analyst and influence communities
  • Be active in social media's main platforms
  • Launch flawless product launches that increase conversion and drive adoption and build pipeline
  • Be the expert on competition; keep Sales updated with competitive insights




  • 8+ years of technology product marketing
  • Experience building and managing teams
  • Financial Services, Fraud, Security, Compliance or other relevant domain expertise and/or experience
  • Excellent communication skills with an ability to articulate a product vision and messages, especially translating complex concepts into clear, compelling language
  • Proven success developing and managing product go-to-market plans
  • Demonstrated leadership and motivational management style with the ability to align roles with strengths and mentor for development
  • Experience working directly with senior management, direct sales and partners
  • Strong business acumen is a must, as well as strong analytical and strategic thinking skills with ability to draw conclusions based on data
  • Self-motivated, capable of working in a dynamic environment
  • High level of professionalism; must thrive on teamwork, overcoming obstacles and gaining shared vision on complex issues
  • Detail and results oriented; skilled at both planning and hands-on execution
  • Ability to excel in a team-oriented, collaborative, and fast-paced environment


NICE Actimize offers a competitive base salary, bonus and a full benefit package. Benefits include: medical, dental, 401K, vision, Life, STD, LTD, and a Flexible spending account.


NICE Actimize is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. NICE Actimize is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at NICE Actimize are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. NICE Actimize will not tolerate discrimination or harassment based on any of these characteristics. NICE Actimize encourages applicants of all ages.

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