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| NICE & SAS SEAL STRATEGIC PARTNERSHIP |
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NICE Systems and business intelligence leader SAS have announced a strategic partnership to provide a joint solution that links SAS® Business Intelligence with NICE interaction content analytics. For the first time, organizations will be able to gain a wider picture of their businesses, through a holistic solution that analyzes both customer transactions and spoken interactions, and addresses critical business issues such as how to reduce churn and fraud, build customer loyalty and revenue, and improve overall profitability.
"This solution represents a powerful combination. The unstructured data that we get from NICE offers a comprehensive view that, when combined with SAS business intelligence, enables organizations to make better business decisions based on a more holistic view of their customers," said Paul Bierbusse, senior director of customer intelligence solutions at SAS. "Together we enable our joint base of existing and potential customers to analyze customer-buying trends, segment customers with precision, design targeted sales and marketing campaigns, and measure ROI with their current systems. We are excited to partner with NICE and offer enterprises all over the world a new way to make decisions and improve business performance."
Read the press release at www.nice.com/news/show_pr.php?id=491
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