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Home | Expediting Performance | Expert Corner
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Unstructured data, in the form of thousands of phone interactions between organizations and their customers, make up the core of every business. The insights that these interactions contain, however, seldom get out from the call center and onto the desks of executives.
Enterprises around the world are now using NICE Perform to extract insight from interactions conducted via telephony or web-based communications. NICE Perform provides additional value throughout the enterprise, from the contact center and trading floor, to customer service, marketing and sales, product development, operations and finance.
NICE Perform combines multiple data sources in a fully integrated architecture with a centralized data warehouse, allowing interoperability of all data sources to address a variety of business issues with a high level of accuracy. The data sources include word spotting, emotion detection, talk pattern analysis, customer surveys, CTI, application activities, business data and more.
NICE Perform utilizes state-of-the-art visualization techniques enable analysts and executives to identify trends quickly and easily. This advanced application suite is underpinned by new, powerful high density capture and archiving platforms optimized for implementing multi-dimensional analytics.
For a more complete oveview of NICE Perform, please click here.
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The case of the missing input for strategic decision
Challenge: A large service provider is looking to expand its offering with a new product.
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Before NICE Perform: Traditionally, the company would send out surveys to customers to help predict possible interest. This would result in an expensive, slow and unreliable method. |
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With NICE Perform: Using keyword spotting the company was able to do a precise search for terms that showed customer interest. Within a few hours, they found tangible evidence that there was strong demand for the new offering. |
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