Tracking Customer Effort has been a hot topic in the realm of Voice of the Customer (VoC) for several years and some have even argued it is the silver bullet of effective Customer Experience Management. It seems intuitive enough; at one time or another we've all encountered an organization that seems to make life for its customers much harder than it needs to be.
Download this White Paper to learn:
- What is Customer Effort and why is it important?
- How to measure and leverage Customer Effort
- What lies beyond direct Voice of the Customer
- Evaluating Customer Effort across the entire customer journey