Implementing customer interaction analytics to manage customer complaints

​An OVUM report about utilizing Interaction Analytics to reduce churn and manage the customer complaints lifecycle

The report covers:
  • Trends and regulations in the communications industry
  • Drivers of customer churn and loyalty
  • The business case for investing in customer interaction analytics
  • How a telco used analytics to improve its operational metrics
  • Recommendations for deploying a customer interaction analytics system

To download the white paper

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