Forrester Report: How to Drive Action with your Voice of the Customer Program

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​Voice of the customer (VOC) programs are still not taken seriously because they struggle to drive action. To change that, VOC teams need to leverage stakeholders across the organization; only then can they turn insights into actionable recommendations and implement customer experience (CX) improvements. Exactly how VOC program managers can do that varies depending on how involved stakeholders currently are in driving action based on VOC. This report, by Maxie Schmidt-Subramanian of Forrester Research, will show CX professionals who own VOC programs best practices for tailoring their approach to engaging stakeholders and making their VOC programs more effective.​

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