Presenting The ROI of Customer Experience
On October 1, 2013, the Customer Experience community came together to partake in the first annual CX Day, a global celebration of companies and people creating great experiences for customers. It was exciting to participate in this first-of-its-kind initiative that cemented the importance of CX in business, and made the connection between CX and ROI.
In celebration of CX Day, and in continuation of our storygraphic series, we present to you our third storygraphic: The ROI of Customer Experience. Here we examine how exceptional customer experience leads to increased customer loyalty, increased customer spending, and cross-organizational improvements.