I’m a little late on Mother’s day but I’d like to celebrate my mom’s long reign of dominance at family game night. We love to play the board game, Clue, despite the fact that Mom wins time after time—she is the maestro of solving murder mysteries.
My question—what keeps me coming back for more?
There’s more to family game night than pure competition. For example, community – finding ways to connect with family or coworkers is inherently engaging. We want to learn from top performers, share secrets, or find ways to join forces. Each of these desires has to do with our human nature, and each is a form of gamification motivation.
Many gamification programs are founded on individual competition. But the initiatives with the most lasting impact will be those that tap into community and collaboration—they are much more likely to be self-sustaining.
There are many ways to tap into and create community in your organization’s gamification program. But, for now I’d like to offer three simple steps.
Share best practices transparently: Collect articles, tips, and resources in a central place. As contact centers embrace ‘work-from-home’ employees it is increasingly important to share ideas across your organization. A reservoir of best practices will prove useful to new recruits and old hands alike.
Recognize top performers: Make it easy for employees to identify top performers in their team, work unit, department, etc. Create channels through which employees can reach out to those individuals, or group those performers together into expert teams to tackle peer questions.
Motivate with group challenges: Feeling responsible to a group is a great motivator. Assign challenges at the group or team level in addition to individuals. Create teams of 10-15 employees, track points based on challenges completed, progress on metrics, etc. Reward top performing teams with incentives that reinforce their efforts.
I study the notes my mom takes on her notepad during clue – the approach she uses to systematically convict Mr. Mustard, with the knife, in the ballroom – in the hope of some day beating her to the confidential envelope. Communal sharing is the power play of gamification. An organization would be remiss to exclude it from their strategy.