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Global Management
Doron Ben Sira
President APAC
Doron Ben Sira Doron Ben Sira has served as President of NICE APAC since February 2002.

Mr. Ben-Sira came to NICE from Orbotech, where he served as Vice president of its Assembly division, based in Hong Kong, from 1998 to 2002, leading all sales, marketing and customer support activities of that division.

Prior to joining Orbotech, Mr. Ben Sira served from 1996 to 1998 as the East Europe Regional Director of Cisco Systems, Channel and OEM Director at Siemens Data communication from 1995 to 1997, based in Munich, and Sales & Marketing Vice President at Mashov Computers, where he was responsible for all Novell activities in the Middle East region from 1989 to1995.

Mr. Ben-Sira holds a bachelor's degree in economics and a master's degree in business administration from Tel Aviv University.
 
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